Avoid these 6 common mistakes in Logo design

Logo design in today’s world is completely under rated. People still are not aware of how important is this to have a logo for business. To understand what logo is meant to do with business, first let understand what exactly a logo stands for!

 

What is a Logo?                     

Logo is a graphical design, which gives immediate recognition to a company. Moreover, it adds values to company’s name, loyalty and inspires trust and superiority. It is the symbol of company’s commercial brand, which represents the company’s existence. In broad terms, professional logo design is mandatory for every business. Therefore, if you are an entrepreneur and have started your company recently, then what measures have you taken so far to develop your company’s logo? If you have done nothing yet, then start designing your brand logo to give your business reorganization in the market.




 
Measures you need to consider while designing a Logo –

Professionalism is the key to success of every business. Likewise, in logo design, you need professional look and feel too to give your company an admirable reputation. If you are one of those looking for making a logo for your company, then make sure your design not only look elegant but also look professional and motivated as well.

Common mistakes in Logo design –

• Designed by armature – It is very vital that professional business looks professional. New businesses always seem in hesitation to spend money to design professional looking logo, which results them with an awful logo design.
• Uses Raster Image – It is the stand practice to use vector graphics software while designing a logo, because this ensures visual consistency across multiple sizes. But in Rater graphic it causes problems with reproduction.
• Stock Art – It is the most common mistake some companies do. Downloading stock images from websites results inappropriate and duplicate design.
• Focusing on colors rather than design – Some designers are always in hurry, when it comes to logo design. Choosing color to your design should be your last decision; after all, it is not the color but the design, which gives your company an identity.
• Poor font type – Choosing the right font for your company logo is the most important decision, because making a right balance with the design is completely dependent on the font type.

Copying others – Copying other’s design can never give a company its own brand value. If your logo appears similar to other then you will fail to add brand worth to your company.

Importance of Logo Design in Business

Logo is a symbol or a small design that gives a business or institution identity. Many businesses adopt it so that they could be easily recognized by people. But unfortunately there still many who are not aware of the power of having a logo. So let’s discuss why logo design matters in business branding and how difficult it could be making a proper logo.

Well, literally speaking a logo plays a very important role in the world of branding. For instance – what is so special about a Nike’s shoe after all? Is it that their shoes are exceptional and has no match with any other shoe? Well, the fact is quite shocking, but there are many shoes which have better quality than Nike, but the thing is people don’t show their interest, because they don’t recognize their brand! 

It is quite normal that people see logo before buying any service or product, because it exhibits trust. So, it certainly does not matter how good your product or service really is, if people don’t recognize you, then they will not buy from you! Well, always remember! People don’t just buy product, they buy that brand! Thus it really matters your business should be recognized by people first and for that you definitely require a logo. 

As you can realize, a logo design is the must have step that every business should take for building brands. But it is not easy anyway! A logo need to be professional and eye pleasing and should reflect that business or the product the business is into! Once, you could able to manage that, you are almost done with making a brand staging.

Now, if you are a business owner running a startup company, you should need to give priority to making a logo first. Well, there are many companies available in the market offering logo design service. You can hire them and can discuss making a unique logo for your business.

Logo design is not a cup of tea for normal people; it is the work of professional designers, because they understand it better! So do not hesitate to consult with designers while planning for making a logo, because this is what will be last forever and will represent your brand value. So be careful while panning it otherwise the consequences will be all yours.

Since people rely on their sense of sight, logo is the only way for them to notice you. Remember! A logo is like frontline representative and it can give you more reorganization of people with a glance!